Wellness and Blue Rewards

Women happily doing yoga pose



CareFirst has partnered with Sharecare, Inc.* to launch a new wellness and incentive program.

Beginning in 2019 upon renewal, your accounts will have access to a digital experience that fully supports their health improvement efforts. Upon renewal in 2019, your account will continue to have access to the current (2018) wellness program resources.

Sharecare logo and desktop and mobile screens


2018 Wellness & Blue Rewards Program

2019 Wellness & Blue Rewards Program

For employer groups with plan years beginning before December 31, 2018

CareFirst’s wellness and incentive program addresses more than your account’s physical health, encompassing total well-being to include mental, emotional, financial and social health factors. Financial incentives encourage awareness and improvement of their health status.

The following materials can help you communicate the wellness and Blue Rewards incentive program to your accounts.

For employer groups with plan years beginning on or after January 1, 2019

CareFirst’s enhanced wellness program provides your accounts with real-time access to the tools and support their employees need to manage their health anytime/anywhere.

The following materials can help you communicate the enhanced wellness and incentive program resources to your accounts.

*Sharecare, Inc. is an independent company that provides health improvement management services to CareFirst members. Sharecare , Inc. does not provide CareFirst BlueCross BlueShield products or services and is solely responsible for the health improvement management services it provides.