| Account Blue Rewards Flier (standard program) Overview and features of revamped incentive program. |
| Account Wellness Flier Overview and features of new wellness program, inclusive of Blue Rewards. |
| How to Use Marketing Member Materials Guidelines and recommendations for using wellness and incentive member materials |
Wellness and Blue Rewards
CareFirst’s wellness and incentive program, brought to you in partnership with Sharecare, Inc., provides your clients with access to a digital experience that fully supports their health improvement efforts.
You can use the following materials to communicate the program to your clients. For some materials, like the wellness member flier and welcome email/message, there is a ‘with incentives’ version and an ‘excludes incentives’ version—please be sure to select the correct version based on your client’s wellness program.
Account Resources
Member Resources
Email Messages and Templates
| Member Teaser Email Teaser email for employers to send using their employee distribution list (for use prior to program launch) |
| Member Teaser Message Teaser content for employers to copy/paste into an email, newsletter or intranet page (for use prior to program launch) |
| Member Welcome Email (with incentives) Welcome email for employers to send using their employee distribution list |
| Member Welcome Message (with incentives) Welcome content for employers to copy/paste into an email, newsletter or intranet page |
| Member Welcome Email (excludes incentives) Welcome email for employers to send using their employee distribution list |
| Member Welcome Message (excludes incentives) Welcome content for employers to copy/paste into an email, newsletter or intranet page |
| Member Reminder Email Reminder email for employers to send using their employee distribution list |
| Member Reminder Message Reminder content for employers to copy/paste into an email, newsletter or intranet page |
Fliers
| Craving to Quit Program Flier Tobacco cessation program overview |
| Member Wellness Flier (with incentives) Overview and features of wellness and incentive program |
| Member Wellness Flier (excludes incentives) Overview and features of wellness program |
| Blue Rewards Member Flier (standard program) Overview and features of incentive program |
| Getting Started Member Flier (with incentives) Guide to registering with Sharecare and completing the incentivized activities |
| Getting Started Member Flier (excludes incentives) Guide to registering with Sharecare and exploring wellness resources |
| Health Coaching Flier Overview of health coaching |
| Who to Call Contact Sheet Contains contact information for questions about the program, listed by topic |
| Your Wellness Program Trackers Member Flier Step-by-step instructions for linking wearable devices to the program |
| Inspirations and Relax 360 Flier Overview of streaming music and relaxation and wellness videos |
| Challenges Flier Overview of wellness program challenges |
| Scale Back Weight Management Program Weight management and diabetes prevention program description |
| SmartDollar Program Flier Financial wellness program description |
| Your Blue Rewards Incentive Card (standard program) Guide to managing your incentive |
Postcard Mailers
| Scale Back Postcard (prediabetes) Mailer focused on diabetes prevention to promote Scale Back program |
| Scale Back Postcard (weight management) Mailer focused on weight management to promote Scale Back program |
Posters
| Member Poster (option 1) Poster for employers to promote the wellness program to their employees (editable date and optional incentive language) |
| Member Poster (option 2) Poster for employers to promote the wellness program to their employees (editable date and optional incentive language) |
| Member Poster (option 3) Poster for employers to promote the wellness program to their employees (editable date and optional incentive language) |
| Member Poster (option 4) Poster for employers to promote the wellness program to their employees (editable date and optional incentive language) |
Videos
Copy the URLs and paste in an email to your intended recipient.
| Member Journey Video - www.carefirst.com/memberjourney An overview of the wellness program experience |
| Onboarding Video -www.carefirst.com/onboarding How to set up a wellness account and access standard program features |
| Challenges Video - www.carefirst.com/challenges How to access wellness program challenges |
| Health Profile Video - www.carefirst.com/healthprofile How to access your health profile |
| Inspirations Video - www.carefirst.com/inspirations How to access Inspirations relaxation and wellness content |
| RealAge Video - www.carefirst.com/realage How to access the RealAge online health assessment |
| Rewards Video - www.carefirst.com/rewards How to access the incentive program |
| Timeline Video - www.carefirst.com/timeline How to access your wellness program timeline |
| Trackers Video - www.carefirst.com/trackers How to access wellness program trackers |
| Scale Back Testimonial Video - www.carefirst.com/scalebacktestimonial Personal experiences from members |
This wellness program is administered by Sharecare, Inc., an independent company that provides health improvement management services to CareFirst members. Sharecare, Inc. does not provide CareFirst BlueCross BlueShield products or services and is solely responsible for the health improvement management services it provides.
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