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For more than 65 years, millions of consumers in Maryland, Washington,
D.C. and Delaware have relied on their local Blue Cross Blue Shield
companies for their health care coverage. Over the past five years,
those three Blues Plans, all with proud histories, have joined forces
as a combined company that now serves more than 3.2 million members
and employs 6,500 associates in five states and the District of
Columbia. It was a bold move that has made CareFirst the Mid-Atlantic
region’s leading health care insurer.
We took an even bolder step 16 months ago with our proposal to become
a for-profit company and to partner with WellPoint Health Networks,
a nationally respected, for-profit health insurer which already
operates Blues Plans in California, Georgia and Missouri. The transaction
would have opened new sources of funding that we planned to invest
in new and improved products and services, while creating at least
$1.37 billion in charitable trusts that elected officials could
have used to address unmet health care needs. While CareFirst’s
Board and executive leadership firmly believed that our proposal
would have produced long-term benefits for our customers and the
communities in which we operate, it is clear that regulators and
legislators in Maryland will not accept such fundamental changes
to CareFirst’s structure.
As we have in the past, CareFirst will make the appropriate adjustments
resulting from this decision as well as legislative changes in our
governance, accountability and mission with one goal uppermost in
our mind – continuing to serve our customers and providing
value for their health care dollar. Whatever changes may occur,
we will still be your local Blues Plan and we will continue to do
whatever we can to earn your trust and loyalty.
And, we certainly are not standing still. For example, this year
CareFirst will extend its service hours to evenings and Saturdays.
We are offering new consumer choices, such as an innovative HMO
Opt-Out product that allows members to visit specialists without a referral,
and a new dental product. We also are investing in state-of-the-art
call centers in Owings Mills, Washington, D.C. and Wilmington, Delaware
to provide better customer service. In short, CareFirst will continue
to yield the best of both worlds – the business discipline
and expertise needed to offer customers value, quality service and
financial strength coupled with a continuing commitment to serving
the community in meaningful and creative ways. We want you to know
that CareFirst will be there for you now and in the future.
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