In a world of uncertainties, comfort is found in people you can
trust. Blue is the color of trust, the well recognized symbol of
security. In 2002, CareFirst BlueCross BlueShield provided a growing
membership with new reason to trust the color blue.
- Trust requires confidence in others. Developing the skills of
CareFirst associates intensified in 2002. They participated in
more than 2,000 company-sponsored career and skill development
courses and completed more than 79,000 hours of instruction and
testing.
- Trust creates expectations. Two CareFirst BlueCross BlueShield
products – BlueChoice and BluePreferred – received
the highest accreditation by the National Committee for Quality
Assurance (NCQA).
Blue Cross Blue Shield of Delaware maintained its “Excellent”
NCQA accreditation.
- Trust depends on business leadership. CareFirst has achieved
the top market position in its service area as measured by three
important benchmarks: the largest network of primary care physicians
– more than 25,000; the greatest number of members; and
the lowest administrative cost-to-revenue ratio.
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