Account Blue Rewards Flier (standard program) Overview and features of revamped incentive program. |
Account WellBeing Flier Overview and features of new wellness program, inclusive of Blue Rewards. |
Due to an upgrade to the CareFirst Broker Portal, on 1/6/2023, your current password will need to be reset using the "Forgot Password" link on the login page. Should you have any issues please use the Help Desk number on the login page for support.
CareFirst WellBeing and Blue Rewards
CareFirst WellBeingSM provides members with highly personalized digital tools and resources to help address every aspect of their health and well-being. Blue Rewards helps encourage participation in CareFirst WellBeing by offering financial incentives for completing healthy activities.
The materials below can be shared with your clients to provide detailed information about CareFirst WellBeing and its related programs.

Account Resources
Member Resources
Copy the URLs and paste in an email to your intended recipient.
Introducing CareFirst WellBeing Video An overview of the wellness program experience |
Introducing CareFirst WellBeing (with incentives) Program overview with incentives |
Introducing CareFirst WellBeing (without incentives) Program overview without incentives |
SmartDollar Program Financial wellness program description |
Craving to Quit Tobacco cessation program description |
Health Coaching Overview of health coaching |
Blue Rewards Member Flier Standard program with 2023 enhancements |
WellBeing Challenges Overview of program challenges |
Inspirations Overview of streaming music and relaxation videos |
Scale Back Weight Management Program Weight management and diabetes prevention program description |
CareFirst WellBeing Introduction (with incentives) Program highlights |
CareFirst WellBeing Introduction (without incentives) Program highlights |