Wellness and Blue Rewards

CareFirst’s wellness and incentive program, brought to you in partnership with Sharecare, Inc., provides your clients with access to a digital experience that fully supports their health improvement efforts.

You can use the following materials to communicate the program to your clients. For some materials, like the wellness member flier and welcome email/message, there is a ‘with incentives’ version and an ‘excludes incentives’ version—please be sure to select the correct version based on your client’s wellness program.

Sharecare logo and desktop and mobile screens

Account Resources

Account Wellness Brochure (for large group, 200+ accounts only)
Detailed wellness program description. For electronic use only. For printed brochures, please access the version available on the Custom Point Sales Ordering System.
Account Wellness Brochure (for small-mid, 2-199 accounts only)
Detailed wellness program description.
Account Blue Rewards Flier (standard program)
Overview and features of revamped incentive program.
Account Wellness Flier
Overview and features of new wellness program, inclusive of Blue Rewards.
Account Wellness Video
A video introducing the new wellness program.
How to Use Marketing Member Materials
Guidelines and recommendations for using wellness and incentive member materials

Member Resources

Email Messages and Templates

Member Teaser Email
Teaser email for employers to send using their employee distribution list (for use prior to program launch)
Member Teaser Message
Teaser content for employers to copy/paste into an email, newsletter or intranet page (for use prior to program launch)
Member Welcome Email (with incentives)
Welcome email for employers to send using their employee distribution list
Member Welcome Message (with incentives)
Welcome content for employers to copy/paste into an email, newsletter or intranet page
Member Welcome Email (excludes incentives)
Welcome email for employers to send using their employee distribution list
Member Welcome Message (excludes incentives)
Welcome content for employers to copy/paste into an email, newsletter or intranet page
Member Reminder Email
Reminder email for employers to send using their employee distribution list
Member Reminder Message
Reminder content for employers to copy/paste into an email, newsletter or intranet page

Fliers

Member Wellness Flier (with incentives)
Overview and features of new wellness and incentive program
Member Wellness Flier (excludes incentives)
Overview and features of new wellness program
Member Blue Rewards Flier (standard program)
Guide to registering with Sharecare and completing the incentivized activities
Getting Started Member Flier (with incentives)
Guide to registering with Sharecare and completing the incentivized activities
Getting Started Member Flier (excludes incentives)
Guide to registering with Sharecare and exploring wellness resources
Who to Call Contact Sheet
Contains contact information for questions about the program, listed by topic
Your Wellness Program Trackers Member Flier
Step-by-step instructions for linking wearable devices to the program
Inspirations and Relax 360 Flier
Overview of streaming music and relaxation and wellness videos
Challenges Flier
Overview of wellness program challenges
Scale Back Lifestyle Change Program Flier
Program overview for members with 2019 effective date

Postcard Mailers

Scale Back Postcard Mailer (pre-diabetes)
Mailer focused on pre-diabetes to promote Scale Back lifestyle change program
Scale Back Postcard Mailer (lifestyle/weight management)
Mailer focused on weight/lifestyle to promote Scale Back lifestyle change program

Posters

Member Poster (option 1)
Poster for employers to promote the wellness program to their employees (editable date and optional incentive language)
Member Poster (option 2)
Poster for employers to promote the wellness program to their employees (editable date and optional incentive language)
Member Poster (option 3)
Poster for employers to promote the wellness program to their employees (editable date and optional incentive language)
Member Poster (option 4)
Poster for employers to promote the wellness program to their employees (editable date and optional incentive language)

Videos

Copy the URLs and paste in an email to your intended recipient.

Challenges Video - www.carefirst.com/challenges
How to access wellness program challenges
Health Profile Video - www.carefirst.com/healthprofile
How to access your health profile
Inspirations Video - www.carefirst.com/inspirations
How to access Inspirations relaxation and wellness content
RealAge Video - www.carefirst.com/realage
How to access the RealAge online health assessment
Rewards Video - www.carefirst.com/rewards
How to access the incentive program
Timeline Video - www.carefirst.com/timeline
How to access your wellness program timeline
Trackers Video - www.carefirst.com/trackers
How to access wellness program trackers


This wellness program is administered by Sharecare, Inc., an independent company that provides health improvement management services to CareFirst members. Sharecare, Inc. does not provide CareFirst BlueCross BlueShield products or services and is solely responsible for the health improvement management services it provides.